🎉 Happy Labor Day! - The BAM Buzz (September 4, 2023) 🎉

Hey there!

Today, we're diving into organic and paid attraction methods using Facebook. There are a ton buyers on Facebook, it’s not a matter of belief, it’s what the data tells us. And that data are people, like you and me.

Organic FB Attraction - Grow Your Influence Naturally

1. Switch to Creator Mode Switch your profile to creator mode to access features that offer insights and data on your posts. To learn how to make the switch, look it up on Youtube! Will take you less than 5 minutes.

2. Expand Your Network Wisely Increase your reach by adding at least 50 new friends daily. Why? Because every time you post, you have new eyeballs on your product/service. If you are already actively posting, you’ll close an extra deal a month just by doing this regularly.

The “friends you may know feature” is GOLD for this. Remember this ratio: 70% business, 30% personal. For example, somebody will buy from you because they saw you like to go camping. It was you camping that got their attention. Or any activity that you do.

Pro Tip: Don’t post content, post solutions. An example of a solution is you offering a checklist, or a guide.

Paid Attraction: Scaling with Facebook Ads

Hormozi ran a killer event didn’t he? He revealed how he made most of his fortune - Facebook Ads.

It's important to recognize that Facebook's ad setup is always changing and evolving. Post the iOS 14 update, many found it challenging to access detailed data. Even though he gave away a bunch of stuff for free, his free stuff does not teach the technical aspect of FB ads.

So I’ll share with you the remedy to run successful FB Ads..

Treat Facebook Ads as a scientific experiment, conducting thorough market research to understand your audience better. Below is an example:

1. Test what audience responds best to your specific Ad account. Believe it or not, Facebook does have a personality. Each Ad account responds different to an audience, it is NOT the same all across the board. By audience, I mean behaviors, interests, age group, gender, mile radius, zip code, and broad targeting.

Pro Tip: Host focus group discussions with your top 20% clients to discover their interests. This information is golden when tailoring your Facebook ad strategy!

For example, My latest client just discovered that their customer base is a fan of a renowned book—a book that boasts a whopping audience of 11 million as a targeting feature. Cha-ching!

2. Optimize the creative. Once you know what audience responds best to your account, test your offer. Use different angles, different hooks, different headlines, change the video, the image etc… Take your best performing Ad and beat it.

Pro Tip: Avoid testing numerous variables. Start with the successful ad and create variations, altering one element at a time, such as the headline or using a video instead of a photo, then optimize accordingly.

3. Once you have an Ad that is performing well, that is when you scale it. Increase your budget by 20% a day. 

Pro Tip: Ensure that FB utilizes 95% of your daily budget before increasing it; if the original budget isn't fully used, it indicates poor auction performance, making the ad unsuitable for scaling at that time.

Remember the order: Audience —> Creative —> Scale

Do you need help with your Ads?

Respond to this email, and I will do a free marketing audit or go over this strategy with you so you can do it effectively.

If you don’t need help, maybe your friend does? Forward them this email, and if they respond, I will help them… for free. And just for being the stellar friend that you are, I've got a virtual hug with your name on it. Spread the love!

The next issue will cover what you should be doing to easily get more customers, that most businesses don’t do, and how you can run very profitable FB ads on a small budget. Once you learn how easy this, you’ll laugh and wish you would have done it sooner. (Seriously, this is so easy and powerful.)

Recap:

• Turn your FB Profile Into Creator Mode

• Add 50 friends a day using the friends you may know feature

• Use the 3 step method to run effective FB ads

• Reply to this email for a free marketing Audit

Double Your Lead Flow

What does your business need to get better leads?

I made a promise, that as a subscriber to this newsletter, you'll double your lead flow in six months - provided you commit to a single strategy for at least 60 days to see meaningful results. Choose a strategy like outbound efforts, community building, FB ads, or developing an email list. Many can work well together. Remember, persistence is key: many quit after 30 days, while most don't even last 21 days.

If you have questions, you can always reply to this email, it’s like having a coach to help you. My only ask is that if you find value using the tested methods I share with you in this newsletter, that you tell others about it, and ask them to subscribe by sharing this link.

Every month, as a perk of being a subscriber to this newsletter, you'll get exclusive access to a free training video that promises to be more valuable than paid courses. These concise yet impactful videos, lasting 5-10 minutes, come without any sales pitch at the end. Be sure to catch them within 72 hours before they're taken down. Look forward to two newsletters each month, with the next landing in your inbox on September 28.

Thanks for being a part of the BAM Buzz!

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